Email marketing: 5 secrets to success

Email marketing is now a strong value in internet marketing and the companies that use it properly and comprehensively enjoy its maximum benefits. Unfortunately, because bulk sending newsletters is an easy and fast way to massively promote products and services, most people deal with it very casually as a result of having little or no negative results. Below we list 5 little secrets that will lead your newsletters to success.
 

Invest in content

The most important of all that we will analyze below is to have something to say to the readers of the newsletter that interests and concerns them. Invest in the content of your newsletter both in terms of texts and offers as well as in terms of design and elegance. After all, there are many emails that we receive every day that are so bad that just when we open them we want to close them directly. Create a beautiful flow of content where while you are advertising your products or services you will also mention useful information or little secrets to your readers. Use beautiful and representative images to accompany your content and adapt them to a beautiful newsletter template that will represent you.
 

Increase recipients smartly and legally

Never buy an email list It makes absolutely no sense to send emails to random lists. Only problems can create such a thing. Mail servers are now very sensitive to spam and it is not particularly difficult to find in the spam of your recipients. Motivate to participate in the newsletter and give the option not to participate if one does not want to. Win the audience with what you promise to send them or create smart contests and suggest their participation in your newsletter.
 

Send email only to those who are concerned

Keep your recipient list well organized and segregated according to the content you send to the newsletter. Divide your customers, for example, into wholesale and retail customers. This way you will be able to send even more targeted content to each category and you will thus achieve better results. You will find that with this method the deletions of your members from the list will be greatly reduced.

Don't hide the exit!

If someone wants to be removed from your list because they no longer want to receive it, they will find a way to do so. Better to provide him with this opportunity in an easy and clear way. Otherwise you risk being in the recipient's spam folder. And if many do then most likely most of your emails will be delivered directly to this folder.

Evaluate the results and improve yourself

Your mission statistics are the best way to draw conclusions about their effectiveness. You should be able to know how many opened the email, how many clicked on a link, which link they clicked on, how many were deleted, how many emails were wrong, etc. In this way and evaluating the results you will be able to make the necessary corrective moves and achieve better results. If for example you notice that the emails you send in the morning are read more than the ones you send in the afternoon then this is the right time to send your newsletters. If one link gets more clicks than the others it means that in this way you should motivate your audience to click on the link etc.
 
There are many valuable tools for sending a newsletter. Our company has the Appwise marketing tool   in which you can organize and send your newsletters easily and targeted, while at the same time from the built-in calendar you can send automated greeting cards for holidays and birthdays. Finally, you can send SMS from the same platform with the same facilities and methods. Click for more information here.