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29 JULY 2019

Digital Marketing for F&B Services: Tips to make your business popular & profitable!

The F&B industry is highly competitive and demanding. That's why you need to constantly evolve your business and keep up with all the new ways of advertising.
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Everyone has somehow incorporated the internet into their lives, following it faithfully and consulting it. The business sector, therefore, has been completely restructured and adapted to the new internet data.

Every small, medium and large business must take advantage of the capabilities of Digital Marketing and Social Media, through various practices and accounts.

Below, we suggest you some ways and provide you with small tips on how to stand out in the catering industry and become profitable!

#1 Create high quality aesthetic content

The careful online presence of restaurants is the best "online showcase" of the business. A restaurant with beautiful images and photos of high aesthetics "builds" a strong and accessible image for the customer. The image should arouse the recipient's desire to visit. The aesthetics of the dishes must be uniform and highly studied, as in this way the identity of the company will be declared. If you are impressed in a certain way in the minds of the people, it will be difficult to change or optimize this image!

Remember that social media is now the "weapon" of your business, so base your content on it. How;

A professional photo shoot of your dishes and space or a well-shot video will definitely cause the so-called "catch eye" to your potential customers. Quality is always better than quantity!

Promote and advertise your product in the best possible way and gain the excellence and competitive advantage you desire through the quality, as mentioned above, or the taste uniqueness that you have.

#2 Perform Promotions
Another way to gain the coveted competitive advantage and become unique is to do various promotions.

More specifically, the adoption of certain offers-special prices some days of the week is a very efficient proposal.
You can, for example, offer a complete food menu every Tuesday at a discounted price.

Many also take advantage of some of the low-traffic hours of the day, the well-known "low hours" with established or sudden offers, to increase their business traffic.

Additionally, you could establish a reward system for your customers and increase their loyalty by offering them a "bonus gift" after a certain frequency of visits or over a bill amount.

#3 Focus on the human element of your business!

Staff is a source of wealth for the business. It is its cellular mechanism, its absolute "showcase". Once the right partners are chosen, it must be promoted in the right way.

The staff as long as they meet all the necessary requirements and behave perfectly to the customer, you could highlight it through some videos during working hours or "stealing" statements of some loyal customers.

At this point, you could include the employees themselves in the projection game, talking about the environment and working conditions themselves.

Do not forget that your business was built by people for people!

#4 Work with influencers
In recent years, product advertising through well-known influencers has been established. It is a widespread fashion of easy, fast and effective advertising. By providing some rewarding "free meals" to influencers or concluding a mutual financial agreement, they advertise your menu and their presence in your space.

This trend began to expand dynamically in the dining areas. Many young people rush to try the coffee or food that their "loved one" has tasted in a very special place. The neat space satisfies the customer and then becomes part of his preferences and habits.

However, the choice of the person is very important because it will determine the style-identity of each restaurant-space as well as the audience, on which he wants to invest and win.

#5 Don't forget your online audience!
Immediacy and communication play a very important role in the growth and success of your business!

Food, coffee and relaxation presuppose intimacy. A very well-structured account, which responds promptly to questions and messages from customers and stakeholders, builds a relationship of intimacy and trust even with a prospective visitor.

This kind of online behavior inspires security, respect and sympathy in the customer before he even makes his visit. Make sure you update your content frequently and keep a steady flow on the days you post your menu or anything else (For example Monday - Wednesday - Friday).

#6 Get real-time feedback
Social Media gives you the opportunity to learn directly about your customers' criticism. Pay close attention to customer feedback and reviews, and you can encourage your "loyal" visitors to get into the review process. They offer you quick feedback and you are directly informed about the opinion of your visitors. Through various comments, find out about customers' preferences and any "good or bad texts".

In this way, you can proceed to a self-criticism in terms of your choices and tactics. Think about where the business is lagging behind and what exactly works best so you can improve exactly what you need!

For example, is there a seasonal drink or food that is more responsive? Essentially, the feedback section is an invaluable data tool for your restaurant. It works like a real time survey.

➵ TIP
And do not forget that we always respond with kindness and professionalism to both good and bad reviews!

#7 Build your business through various platforms
Register your business today with Google my Business and Trip advisor and take advantage of Google's free tools. If someone is looking for you locally this is an easy way to find you! Remember that the reviews we mentioned earlier can take you to the customer preferences.

A complete profile of your business in Google my Business allows you to view your contact information, site photos and customer ratings.

And the best? It costs nothing!

#8 Advertsise online now!!!
The best way to attract new customers is through paid advertising on social networks (Facebook, Instagram, Linkedin, Twitter) and Google ads. Clearly, every business has its own needs and for this reason you need to find the online platform that suits it, so that you do not spend your money unnecessarily. Consult a Digital marketing company immediately so that they can guide you correctly and effectively.