360° Digital Marketing

The demands of today's online marketplace are growing, which is why we need to combine ways to promote and optimize our business for faster and better results.

Have you ever wondered what the so-called «360° digital marketing» is and why the world's biggest brands choose it? 


Let's say you are a clothing brand and you want to start your online presence, what would be your primary goal and how would you achieve it? 

But before you decide to enter the online market, it is good to have a complete plan with the right strategy, mix of tactics, methods and channels. 

Digital Marketing Strategy is a plan with various actions and strategies aimed at achieving the final goals. Below we will develop the 5 basic 360° marketing strategies. 

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#1 Social Media Marketing
Social media is the top of the funnel of 360 ° marketing. Imagine a big funnel that starts with the readability of the business and ends with the sale and ideally the loyalty of the consumer.

The purpose of this strategy is to develop brand awareness on social networking platforms, with the main goal of encouraging the potential customer to visit your online store and later make a purchase.

Of course the 3 stages of brand awareness-consideration-conversion of the so-called customer journey should be analyzed in order to make the right remarketing and to have the best results.



At this point we must point out that depending on the type of company, the appropriate online platforms are selected, which have some benefit for it and the presence of the company in the specific channel is considered necessary.
 

➵ Keep in mind Not all channels have the ultimate goal to sale but they create the foundation of marketing funnel.

So by using the right platforms we can increase sales by targeting and building a potential customer audience. This is done through advertising and the right tools that will "trigger" the remarketing we mentioned earlier.



#2 Google Ads
One of the most important 360 ° marketing strategies is advertising on Google.

Suppose that the potential consumer searches the word "swimsuit" in google search. When you type this word is that many different results will be displayed that contain that word.

If the customer decides to click on an ad then the advertiser will pay for this action (CPC strategy). The purpose of this strategy is to move the customer to a landing page through the CTA (Call-to-action) button and prompt them to take specific actions, such as purchase, email registration or something else that has value for the business .




Google ads is an important promotion for your company, but in order for an ad to be effective and promoted by google  search engines it must be quality, ie Seo and your website must be optimized at the same time (Read the two strategies below of 360° marketing).

At this point we should mention that the google ads strategy is quite successful for high targeting, fast results and data analysis, however it is not so effective in terms of the stage of brand awareness.


#3 Email Marketing (Newsletter - Viber – Sms)
Email marketing strategy is not a very common method but it is equally important for a complete 360 ° marketing. Email marketing (newsletter) focuses on the one hand in retaining existing customers and on the other hand in attracting new ones.

The goal of this strategy is to send useful information to the customer that is valuable to him and must be filtered to avoid spam.


Other channels included in email marketing are viber and sms marketing so as to maintain frequent contact with your existing customer base and you can inform them about news and offers in real time.

Another advantage of this strategy is the categorization of the customers who have the most value for your business and the sending of a coupon or a unique offer for the selected clientele.

Finally you can create an email campaign for users who have bought a specific product and target with cross-selling products.


 #4 Content Marketing
As mentioned above, a business ad will not be effective if it does not have quality content.

Content marketing provides valuable information to a targeted audience by increasing traffic to your website. What can this content be?


Images and videos will help capture the consumer's attention while using a blog post can contain important information about your product.

For example if your business has cosmetics you can write an article (blog stories) about all skin types.

 
#5 Seo
Seo (Search Engineer optimization) is the process of optimizing your website to be organically in the first places in google search engines when the user searches for keywords and phrases related to your product-service.
 
The purpose of this 360 ° marketing strategy is to organically direct more targeted traffic to the site.

These consumers who are actively looking for the products and services you offer are those who have value for your business.



The reason that Seo is quite important in 360 ° marketing is because the "shopping funnel" always starts with the search of the user. However, Seo cannot bring you direct sales or rank you first in Google search.

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Each company has its own identity and each industry is suitable for a different way of promotion. Designing a suitable and unique strategic plan is what will make you profitable and special. A very well-structured and fast site combined with very strong marketing practices will lead your business to the path of success.

The Fedenet team consists of an excellently trained technical staff and marketing department, which promises you the design and implementation of the coveted 360 ° marketing, with proven positive and high results.



 

Call us to discuss a package specifically designed for your needs and we will do our best to provide you with the services that are most suitable for you. ⚲ Laertou 22, Capital Trade Center, PC 55535, Thessaloniki ✉ info@fedenet.gr ☎ 2310.383.577 & 2310.906.323