Instagram: Το κορυφαίο Social Media Channel

In the last three years Instagram is gaining popularity, and that's why it has been at the center of Digital Marketing and consequently in the development plan of the companies.

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It is the number 1 way of successful advertising, which leads to readability and profitability. In any industry you are active, your presence on the Instagram platform is now an imperative.

Below are the "points" on which every business must focus and "work" to gain a successful presence on Instagram, increase its followers and ultimately make a profit.




#1 Shape your Brand's Identity

The "building" of your Instagram corporate page presupposes a specific style and unique identity. The aesthetics and content of the photos as well as the videos are linked to and consistent with your products. These tools can take your brand to the next level if used properly.



Users stay connected to Instagram all day long and for this very reason, elegance is gaining their attention. You need to be constantly alert and follow the new trends to optimize your profile.


 
#2 Set a regular & frequent posting appointment.

The public likes the habit and prefers the "fixed appointments" with its favorite brands. A regular schedule of a certain number of posts per day or per week, builds a relationship of trust and intimacy with the public and is associated with a variety of products.



Additionally, you can optimize your posts with relevant #hashtags, product tags and original, short and interesting captions.




#3 Include Stories in your profile

A powerful Instagram tool is #stories. They are fast, instant and used by almost all followers. They are a favorite pastime throughout the day.
You can upload two types of stories: organic or sponsored. 
Organic Instagram stories are performed manually and maintain a very regular contact with the followers. Sponsored stories are aimed at reaching other users and buyers to recognize your brand.



The content of the stories varies depending on the type of company. A video with a message, a photo or a series of photos can be selected as a story. You could even select Live Video for greater interactivity.




#4 Interact with users

Instagram is an interactive social networking site that requires interaction between users. For this very reason, you should respond politely to all the messages (inbox) you receive on your corporate profile and serve your audience.



Also, comment positively and react (like) to the photos of different users, where your products or services are displayed.
Encourage your customers and partners to post photos by tagging / mentioning your business name.

You can even "follow" many of your loyal followers, "strengthening" the relationship between you.




#5 Perform Giveaways and work with Influencers 

Users "follow" and watch the lives of various people who for some reason are in the news. They are influenced by their lifestyle and often want to use what their loved ones use.



Depending on the product you market and if it allows you, you can work with an Influencer who will advertise your product and this in turn will receive the desired brand awareness and then bring you the desired sales. The more recognizable the person you choose, the more "loud" advertising you will achieve.

Another successful and proven way to achieve readability is to conduct small or large competitions (giveaways). You activate your audience, encourage them to engage with your product and "introduce" you to new users (via mention).




#6 Extra tips

> Add link
At this point it should be noted the importance of adding your website link to your Instagram profile. It is a necessary and very useful action. The user does not spend time searching for you online. Drive it directly to your site, easily and quickly.

> Verification badge 
Your page can gain credibility through the verification badge. The Instagram verification badge was usually given to Influencers or large multinationals.

Now the user or business can apply for it. However, you must also meet certain conditions (such as: uniqueness, authenticity, etc.) to obtain it. This will give prestige to your business profile.



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Therefore, the proper and careful management of a company's Social Media is an extremely important process, which often affects the course and profits of the company. For this reason, outsourcing management to professionals is the best and safest option for you.

The FEDENET team consists of an experienced and excellently trained Digital Marketing department, which uniquely cares for and serves each customer according to their needs.
Trust us!

"Inspiring Success to You!"