Increase sales in your Eshop by avoiding important mistakes

Creating an eCommerce website is not an easy task. It needs detailed design and great analysis. However, mistakes can be made. Either in the development of the CMS, or in security, or in the design or in the marketing part. However, every mistake has a solution once it is identified. So even in an eCommerce website the best prevention is one way.  

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#1  Custom CMS development or wrong platform selection.

Two common and interrelated mistakes that are made in an eCommerce website are the attempt to develop a CMS either from scratch or by choosing an inappropriate platform for the website. It is relatively common and business understandable for some companies to want to create an in-house department with web developers so that they can either develop their own platform or rely on an open source platform. With a few exceptions, this is very likely to fail.



The reason is that now the requirements of the online stores require a large number of resources and know-how in order for the platform to remain competitive and modern and then the eshop that we create in it. In most cases either there will be insufficient technical knowledge or support through an open source CMS is not appropriate.




#2  Social proof & security

In the information age, ensuring the data integrity of an eCommerce business must be a primary issue in choosing and operating a CMS platform. Both customer and company information should be protected from attack at all times. In this way, the website offers the desired integrity for the customer, while at the same time ensuring the continuous security of the company's data.


Another mistake that can be found on an eCommerce website is the omission of products in the products for review by buyers. Using a comment field provides a sense of community offering confidence.
In terms of transactions, it is necessary to comply with the rules in the protocols that apply to the website address, as well as in the method of payment. As potential buyers enter their personal data and demand appropriate security.




#3  Design

Many times the customers of an eCommerce website are informed about the object of the business as they browse the home page. A well-organized eCommerce website homepage with a clear message prepares the visitor for the subject matter, thus turning his attention to the products or services of the website. Faster understanding means more interaction and consequently more markets. A strong design technique is the right balance of design of an eCommerce page. Specifically a simple and representative for the object, original content quickly wins the interest of the customer.


 
In terms of structure, the balance in text and image is the necessary key for the ecommerce website to arouse the curiosity of customers. As a result, browsing the website will take much longer with increased interaction.


> Categories and hierarchy
 
Continuing in the organizational part of a website, the importance of proper product categorization could not be left out. Not too general or too specific categories. So that what is contained in each category is clearly defined and their number is controllable.



Also, within each category the other subcategories can vary in number for better material organization. The only restriction of this freedom is the careful hierarchy of subcategories. For example, a clothing e-shop may have the general category "Beachwear" and as subcategories "Swimwear" - "Kaftans" - "Pareo". The hierarchy in this case is set by the administrator of the eCommerce website and can be done based on the necessary items in the category.
 

> Product description
 


Following the report about the lack of contact in relation to the real world, in an eCommerce website it is necessary to have a detailed description of the products accompanied by a variety of photos. In this way the prospective buyer has the best possible foresight for the purchase he is going to make.
 

> Forms of interest
 
It is a well-known fact that every visitor to an eCommerce website is a potential customer, even if no purchase is made while browsing for a period of time. For this reason, it is important to maintain communication with each visitor individually.



This is achieved at the level of the physical world through dialogue, but at the level of the digital world it is not as easy. The solution to the problem comes from the forms of interest. Here, depending on the content of the website, but also the information provided during the user's browsing, a form may encourage subscribing for information on future services or products. So the prospect keeps in touch with the website and the products it has to offer.
 

> Click on purpose
 
In order for the interaction to bear fruit in the revenue of the website, the excellent organization of the content of the page is necessary. In particular, the displayed content must identify the needs of the prospective customer, leading him through the navigation to the desired product or service.

> Add to cart



And in the field of shopping there are little design and organization secrets that offer convenience and reliability. Initially, transparency in charges, without additional price increases when completing the order, is an important feature. In addition, the ability to complete purchases as a visitor, multiple purchasing and shipping methods offer a flexibility that finds every digital customer positive.
 

> 404 Error
 
No matter how well implemented the eCommerce website is, technical problems are common. Broken redirect addresses, slow loading speeds, no support for mobile versions.


In this case the navigation is difficult. So users give up the effort and they leave website. 
 




#4  Marketing
 
Achieving good marketing on an eCommerce website is considered difficult by many. But the details are what make the difference in website marketing.




> Lack of content

A common mistake is to lack content on the page of an eCommerce website. Behind this inaction is often the rationale that the company's object is quite difficult for the average user. This eliminates any attempt to create articles and further material.


> Complex concepts & terms

In other cases, the content is updated but extensive terminology and complex concepts are used. As a result, the above concerns are confirmed, while giving an impersonal and distant character to the website.

> Too much content

Everything in moderation! While creating content on the page is highly recommended, excessive volume of content can have negative consequences. It has been emphasized a lot in this article but also in previous articles on the Fedenet blog  that the key issue of a successful eCommerce website is interaction. The general and exaggerated material may increase the traffic, but it will not create the mood to start discussions and further thinking about the services or products presented.


> Fuzziness
The rule in marketing is the knowledge of the needs and therefore of the market wave. Thus, any contact with potential customers should be targeted, avoiding the use of generalities. For example, the newsletter to registered visitors to the eCommerce page should be organized to inform readers about related products or services.


 

​➵ TIP It is a good idea to avoid rediscovering the wheel. With this in mind, it should be noted that special attention should be paid to targeted material production. As creators often ignore what really interests the visitors of an eCommerce website trying to reach the customers by wasting time and money.

 

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To avoid failures in your eCommerce website you need a reliable and reputable partner who will take care to ensure the best side of your online business.

Fedenet aims to optimally organize an eCommerce website where through the use of the right metrics, the marketing team in collaboration with the necessary team of technicians, will make your business known to the shoppers. 

Contact us  and correct any mistake on your eCommerce website once and for all.