4 steps for a successful eshop

If you are seriously considering setting up an online store and you are determined to achieve the best results online you need to follow a series of important steps in organizing and setting up your online store.

Step 1

Business Plan & competition analysis

In simple terms, before you start building your online store you need to study carefully how your business operates, your products, the resources available, etc. Record this information and see what you need to reorganize before you even start. You need to know from the beginning what the requirements are for the service of an online store based on the types of your products and the way your business is organized.


Competition always plays a vital role whatever your business is. The same goes for the internet. Study the competition carefully. Are you competitive enough? Are the products different and innovative? Do you think there is enough space for your business to enter the industry? These are just a few of the questions you need to answer. 

Step 2

Eshop and information system construction. 

Your eshop is the basis for your online sales. There are many professionals who are reluctant to invest in a complete solution that will give them the motivation to grow their sales online. We are bombarded daily by offers for the construction of an eshop. The decision is not easy. It is probably the most important decision that will judge the success or failure of your online venture. Our advice is to search, compare, see existing projects and choose the best solution in the cost-quality combination.

What does this mean?

An eshop that you will get almost for free but due to weaknesses and limitations will constantly hinder your sales resulting in constantly losing customers is certainly not worth more than a proper online sales tool costing 2,000 euros that will constantly boost your sales and contribute to growing your business. On the other hand, an eshop that costs 10,000 euros may not offer more than a corresponding reliable solution of 2,000 euros.

The most important of all that you should never forget : The good cooperation for the creation and proper maintenance of a successful project is the A and the Z. Choose the company with which you consider that there is consultation and it is flexible to your special needs.

A problem that you should probably solve at the same time as setting up your online store is the support of an efficient and complete information system. You need to be able to manage your finances and stocks at all times, be able to serve customers directly and your staff to perform to the maximum. There are companies that offer complete solutions for e-shop construction and computerization while at the same time there are very good individual solutions. The minimum you need to ensure is that there is the possibility of interconnection both from the side of the online store and from the side of the information system.

Step 3

Extensibility

As time goes on your interest will increase. You will be surprised when you realize how you imagined your internet project before it started and how it was shaped along the way. The needs of businesses are many and change over time. You should know from the beginning that the way in which your online store has been built and the company that supports you will not constantly put a brake on the future developments that you will want to implement in your eshop. Think from the beginning some things that you will need  along the way even if  they seem far away. Ask the company you work with to for an offer and also ask if they can implement these modifications in the future.

Step 4^o

Marketing

The previous 3 steps will not bring you any results if you do not implement a correct and complete marketing strategy for your eshop. As beautiful as it is complete, as special as it is, an online store will not bring you profits if consumers don't know anything about it.
Proper and effective management of various internet marketing methods can bring you results that will surprise you. Without a lot of money you can get a lot of traffic and create a close relationship with your consumer audience. Contact specialized companies that have the appropriate know-how and can undertake and organize your online promotion. Listen to what they have to offer and then decide how you want to proceed.
With these 4 steps and with good organization you can create a complete and successful online store.

Take a look at the eshops we have built,  case studies and services we offer.  
Fedenet
Innovative Business Technologies