Do you want a successful eshop? Read the guide to success.

If you are an entrepreneur providing products or services to end consumers or other businesses you will surely be wondering if you should create your own new eshop.

If you still do not have an active company in the market but you are thinking about your next professional step, the idea of creating an online store will surely have crossed your mind.

And it makes sense!
Eshops is now an established and highly profitable sales channel for your business.
It opens the way for new markets both in Greece and abroad and does not always require huge investment funds.

→ But is it always like that?
→ Are all eshops successful?
→ Is the profit guaranteed?
→ Do you have the right investment fund in mind?

Let's start: 


> Suppose you already run a business and you are thinking of expanding it through a new eshop.  

The first and most important step on the long road to success is to stop thinking like you think about your non online business.

For example, if you have a store in a local market, you are used to targeting a specific audience (eg the residents of a city or an area). With an eshop you, depending on the object of the business, aim at your much larger target markets (eg all over Greece or even all over the world). Translate this information into the way you should think about stocks, pricing policy, offers, etc.

>For you that you are starting now to run your business, there is one and basic step! 
  They say that theory is far away from action! We couldn't agree more!  The enthusiasm and the explosion of creativity that we all have at the beginning of our new professional activity subconsciously leads us to beautify the problems and not pay attention to basic details. As a result, we fail in many areas, from the good organization of our business to the financial budget we have made. So think calmly, like you are not the one who starts your new business but a third party who sees all the risks, opportunities and processes and devises a well-organized and well-thought-out plan.



> The following advices apply to both existing and new businesses. 


#1 Stop thinking that you know everything on the internet...Nobody knows everything!  

This mistake is mostly made by young entrepreneurs. Because of their involvement with the internet (for fun, etc.) or because they have studied a blog, video or tutorial, they feel that they know exactly what to do. This leads them to not listen to advice, to be unaware that it seems unknown to them and to make mistakes that in many cases they do not even realize.  It is good that you know the subject you are going to deal with but it is even more positive to be able to listen to the advice of the people you will work with and trust them (of course not with your eyes closed) to give you what they are dedicated to their professional careers.



#2 What distinguishes you from the rest?  

At this point we can not advise you on the ways in which you will achieve this but more on what questions you will ask yourself.

• Are the products I offer special and there is not much competition in the online market?
• Have I achieved excellent sales prices compared to the competition?
• Have I created a separate sales and customer service model that I can offer in my online store?
• Can I achieve very short delivery times or economical shipping times that will make me stand out from the competition?
• Do I think that the other eshop I see in my industry are not as good (aesthetically and functionally) as I imagine my own eshop?

If you answer yes to even one of the above questions or have your own answers to topics not mentioned above, then you have a very good reason to start your new eshop.



#3 Set your budget but be bold!
A key element for the success of a new eshop is that the owner has properly studied the costs associated with all the elements that make up this new sales channel.

> The products that will be available on it. 
You need to properly study the warehouse you need to create. Your stocks should not be too small so that they are not enough for the smooth operation of the online store, nor so much that will make you suffocate financially in case everything does not go as you expect.

> The construction of the online store.
A beautiful and functional eshop is a key element for its success. Keep a decent budget for its construction without necessarily activating all the additional functions that may accompany it and create extra costs that especially in the beginning may not be necessary.

> Calculate unforeseen expenses and give a respectable time to success.
A common feature of most people who invest in a new online store is that the day after it is created they expect complete success with hundreds of sales. Like any business, the eshop needs some time to establish itself in the market and create its own audience.

> Set aside a good budget to promote your online store. 
It will be a pity to get here successfully and you have no money left to communicate this new creation of yours to the consumers. So make sure you have the right money to advertise it by launching it.

Certainly, the above article can not answer all your questions or give all the guidelines you need to create a new eshop. The people of our company are at your disposal to answer all your questions and discuss with you all the details needed to create a new online store.

Contact us  today and make lead your new eshop to success.