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15 Reasons to Make a B2B E-Commerce Site
14 MAY 2019

15 Reasons to Make a B2B E-Commerce Site

One of the basic data of entrepreneurship in 2019 is your site to meet the appropriate specifications required according to today's needs. What does this mean? This means that your potential cuxtomers will interact and engage with your website long before they talk to anyone in your team.



If we take it for granted that most B2B marketing decisions start with an internet search, we have to admit that having the right website not only helps potential buyers find your business, but also plays a key role in encouraging them to deal with your business.
 
The days when every business deal closed with an expensive dinner or a bottle of wine are long gone. Today, shoppers use search engines for their answers, finding solutions to their problems by visiting online stores to find the information they need.
 
If your business does not have a B2B e-commerce platform or you have one, but you do not have enough time or resources to grow it, you are missing out on an opportunity to increase your business visibility and therefore your revenue.
 
You need to think of the B2B e-commerce platform as your business digital store - it's the easiest way to promote your business products and services and therefore your opportunity to promote your competitive advantage and the business benefits that solutions can offer your.

 

The benefits of Β2Β e-Commerce


 
[#1] Increase revenue- decrease cost 

Increasing your revenue while reducing your business costs is the primary benefit of a B2B platform.

The B2B e-commerce platform offers a variety of management and monitoring tools for your customers, suppliers, orders and your processes in general.
 
 
 
By automating and streamlining these various processes, your business has the ability to:
 Reduce unnecessary costs and 
 Make your business processes more efficient. 
 
 





 

 

[#2]  Open 24 hours a day

As it is not a physical store, your B2B online store may continue to operate well beyond normal business hours. You do not need to retain staff throughout the day as it operates independently.


 
[#3]  Customer Feedback

By offering your customers a great online B2B store, you can turn them into your biggest promoters. Customers who share their enthusiasm can have an incredible impact on the success of your business.

After all, as a customer, what would you trust most: an ad or a positive review from another customer?





[#4]  Valuable information through analytics

The main goal of companies through customer service, is to better understand their customers.

In this way, companies try to improve their products and services, hence their sales and profits.

A B2B e-commerce platform is valuable for this purpose as it provides you with a complete picture of what your customers are looking for. You can also understand through what means they approach you.

It also gives you detailed sales statistics for each of your customers, such as:
✓ Revenue
✓Profit rates
or even
✓The discounts within a specific period of time.

With so much data available, you can no longer make vague estimates. Thus, by monitoring such measurements and data, you can make your products more affordable, create offers and so on.

 
[#5]  Finding new customers

A large number of companies are now procuring electronically, which means that a significant market in the electronics sector can be achieved. B2B platforms can lead to new customers as customers search and compare online.

Therefore, it is important to invest in a B2B platform as you can extend your reach beyond the mere buyers your sellers can meet face to face.



[#6]  Finding new markets

We have already mentioned that a B2B e-commerce platform can help you reach more customers. These customers do not have to be in your existing markets.

B2B e-commerce makes it easier than ever to serve a wider international market, as a B2B platform is not based on the availability of your vendors and can be available 24 hours a day, 365 days a year, eliminating the problem often caused by time differences in ordering process.

 

[#7]  It loosens the hands of your agents

A B2B e-commerce platform also helps improve the efficiency of your agents. As mentioned above, such platforms are easy to use.

As a result, resellers can simply pull in your platform data (the ones you give them access to), their phones or tablets to answer consumer questions, check product inventory, and suggest products. including.

Such a platform, therefore, bids farewell to the huge paper catalogs for checking product availability and so on.


[#8]  Transaction automation

Successful companies know that processes that can be automated should be automated. This not only facilitates business processes, but also removes much of the possibility of human error. The bigger your business, the more mistakes you will make, no matter how careful your employees are.

But if you have a B2B e-commerce platform that automates all transactions, then there is little chance of error.



[#9]  Easier money collection

Another advantage of having a B2B platform is that it makes payment collection easier. And it makes it easier not only because it is able to charge the customer directly, but also because it makes recurring and regular payments easier. Through a B2B platform, businesses are able to automatically and systematically charge their customers and collect on a regular basis from them. This is more convenient for both the business and the customer.







[#10]  Faster execution of orders with Cloud-Based systems
 
Online sales enable B2B sellers to speed up their order fulfillment processes when using a modern Cloud-Based B2B platform.

Today, B2B platforms based on Cloud technology (unlike older technology platforms, with all the synchronization problems they entailed) have built-in order management systems and easily integrate other software.

B2B vendors can therefore leverage their systems to automate ordering, stock updates and handling complex processes such as partial delivery and multiple warehouses, and deliver fast and accurate delivery to their customers.



[#11]  Shoppers are now familiar with the internet
 
B2B stores should attract buyers who are more familiar with the internet. Therefore they need to push buyers to their website.

According to research around the
90% of shoppers use the internet for their market research
and
30% of buyers make half or the most of their purchases through B2B platform, a rate that is expected to double in the next 3 years. 

[#12] They offer better customer experience
 
Adding e-commerce to the sales strategy allows B2B stores to provide a complete customer experience, since:

 Customers can make purchases in multiple sales channels.

 Finding products, comparing prices and ordering is easier online.

 Delivery is fast and accurate.

 The service is personal.
 
 
 
ΟBusinesses that want to be competitive in the future need to focus on the customer experience. E-commerce allows you to offer this experience.
 








[#13] More efficient supplier management 
 
Businesses need to manage their suppliers at the same time. They need to know what their stocks are and when they will need to order more.

They also need to contact several suppliers at the same time to ensure that they order the right quantity at the best price. This requires a lot of spreadsheets, phone calls and faxes.

These processes become much easier if you are connected online with your suppliers. Through automation and online processes, you can receive notification when stock is low and from whom to order based on your data.

It can therefore save you time and money by eliminating human error.



[#14] Your business will look more like B2C 
 
B2B e-commerce sites started out as simple customer service portals. Other sites were just online directories and served only existing customers.

B2B stores now use various techniques to gain new customers and increase their revenue.

Unsurprisingly, B2B platforms are starting to look like B2C e-commerce sites (also known as e-shops). They are built to attract new customers who are looking for and comparing new products. They need to be easy to use and focus on simple processes to increase conversions.



[#15]  What to do next: Choose the right B2B e-commerce platform. 
 
Whether you are ready or not, e-commerce is becoming an integral part of the B2B industry. If you want to be ahead of the competition, you need to take advantage of B2B e-commerce.

For some of you, this means upgrading or choosing your e-commerce platform for the first time.
 
 
 
Contact us  to suggest the right solutions for your needs and to proceed to the correct digital transition and growth of your business.
 





 
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